Here's what the Beeb sayeth:
"It's about using a camera phone as a magic wand," said Dr Mark Wright of the Division of Informatics at the University of Edinburgh who came up with the idea.
At the heart of Spellbinder, as the project is known, is a database of all the places that participants have added data to. People query it by taking a snap of a location with their phone then using multimedia text messages to send it to Spellbinder.
Although Spellbinder has been used to spot locations it could, said Dr Wright, be used to match almost anything.
"With Spellbinder, the real world becomes a computational resource," he said.
1. Bored this morning, so I have joined this eclectic mailing list & wiki.
2. One more reason why I love Nokia (sponsor me, folks).